Sunday, 11 January 2015

The Disney Studio At War

This text was about how Disney Studios had to adapt their work to be able to stay afloat during the events of World War 2. IT talked about how Disney Studios was overtaken and used as an ammunition storehouse during the events of Pearl Harbor. It went over how they all had to be Identified to be able to work there. They explained how both Pinocchio and Fantasia bombed in the box office in 1940 because of everyone's focus on the war.
Disney barely even survived during the war, they went into a tremendous amount of debt because they did a lot of their animations and things related to the wartime for a lot less than usual. They weren't able to hold a profit because of it, and they ended up going into a deficit of 3.4 million dollars.
They also made a large amount of insignias and logos for the war effort. These logos cost their studio about 25 dollars a piece, but they were all given away for free, because Walt Disney felt he owed something to the people serving in the war because of their war propaganda animations.
Even though their studio was in a deficit, they ended up turning out more than 5 times their usual work output. These people worked to the bone for their country and ended up going into debt because of it. They made animations that were in the 5-30 minute range, but a few specific animations went on for an hour or longer. Disney studios managed to put out as many as 19 cartoons a year.
One specific animation called Victory through Air Power was an idea that was being kicked around in the pentagon for a while until a man named Seversky described it to Walt. Walt thought it was an amazing idea and he ran with it. It was a 65 minute film about the history and conception of the airplane. It ended with America being pictured as a eagle defeating an octopus, which stood for the japanese empire. However the film was a bust, losing almost 500,000 dollars in the box office. They almost made a story about Gremlins, which were mythical creatures that caused problems in the engines of airplanes, but Walt Disney Dropped the idea, not after producing extensive storyboards that cost about 50,000 dollars.
Disney studios has had a lot of hardships, but the most notable one is during the wartime. It shows the amount of work that his studios did just to be able to stay afloat and survive until now. Disney was one of the few studios that was able to adapt itself to work alongside the war effort, and because of that they now have a huge history relating to propaganda and wartime efforts.

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