Animation in the Commercial Realm

This lecture went over how animation is executed within the commercial realm with things like commercials, education, film title sequences, and music videos. We went over the difference between Autership and the Avant Garde vs. the commercial Realm of Animation. Again he showed us the Animation Matches:An Appeal and explained how it was the first commercial use of animation and the first use of actual animation. He showed us a piece called Potcha which was an animation advertising the post office in Uzbekistan. After this he showed us an animation for Lloyds Bank which had nothing to do with actual banking. I found it interesting that even this type of persuasion in advertising can be used in animation. After this he showed us various christmas ads and explained how holidays are commercialized. He also explained how games like Animal Crossing can introduce commercialism to the very young. This lecture was really interesting, because it showed various types of persuasion that can be used in tandem with animation.  Since this is the last lecture i'll be going to I hope that I'll be able to identify commercialism being used in the real world in the future.